When Aikenka Matcha first set out to share their ceremonial-grade organic matcha with the world, they needed more than a logo or a package—they needed a partner to help shape the brand from the ground up. Together, we built a foundation that honored the centuries-old Japanese traditions behind their product while crafting a modern identity that could resonate with today’s health-conscious audience. From strategy to storytelling, every decision was guided by the purity, care, and authenticity that define Aikenka’s matcha.
Our collaboration included developing the brand identity, packaging system, and a custom e-commerce platform designed to feel as seamless and intentional as the product itself. We worked closely with their team on positioning and go-to-market strategy, ensuring that Aikenka’s story—of heritage, craft, and sustainability—was carried through every touchpoint. The result is a brand that balances authenticity with accessibility, inviting customers to experience matcha as both a daily ritual and a lifestyle choice.