An Elegant Mind

Mental health deserves more than stock photos and borrowed words. With An Elegant Mind, we set out to create a brand that feels personal from the first glance — calm yet powerful, timeless yet alive. The identity had to speak directly to the people it serves, offering not just a service but a sense of relief, of being seen, of belonging.

Anxiety counseling illustration showing two people connected through a yarn symbolizing emotional support.

Illustration of a person with cosmic hair full of planets, symbolizing imagination and creativity

Set of illustrated cards showing therapy, emotions, and abstract scenes in earthy plum tones.

Peach prescription pad and cream flyer with illustrated counseling artwork on plum background.

Illustration depicting diverse individuals in an embrace, symbolizing support, connection, and unity in mental health and therapy.

Illustration of a therapy session with a patient relaxing and listening to music, guided by a professional therapist.

We built a brand rooted in simplicity and meaning — a mark of infinity to reflect a mind without limits, and illustrations that give form to healing, relationships, and growth. Every touchpoint, from digital to print, was designed with the same intention: to make the complex feel approachable, and the heavy feel lighter. The website extends that clarity with a custom CMS, giving the clinic full control as their story continues to evolve.

Minimalist illustration of a person with flowing hair, surrounded by clouds and a sunset backdrop.

Peach business cards with rounded corners and minimalist typography for Angela Leong.

Mobile app design for mental health support with illustrated sections on sex, relationships, and mental health, featuring modern user interface design.

Illustration of a person in a video call, using a laptop with speech bubbles, representing remote communication and digital connection.

Illustration of three figures offering emotional support, representing themes of mental health, empathy, and connection.