Client
Berkeley Student Housing
Industry
Real Estate
Deliverables
Strategy
Naming
Messaging
Brand Identity
Go-To-Market Strategy
Print Design
Rendering
Marketing Materials
SoMe Templates
E-mail Templates
Website
Year
2024

Berkeley Student Housing

Berkeley Student Housing is an EB-5 investment project located near the University of California, Berkeley. The development set out to raise $16 million to fund new student housing in one of the most in-demand markets for education and real estate. They needed a strong brand and digital presence to appeal to international investors and communicate both the opportunity and the vision clearly.

Modern logo design with abstract shape over vibrant red architectural background, showcasing creative branding.
Bold, modern Berkeley logo in red against a dark background, featuring a minimalist design.
Abstract logo design in progress, showcasing geometric shapes and grid structure for precise brand development.

We partnered with the team to create a complete brand and go-to-market strategy. From identity design and a custom website to investor-ready renderings, social media templates, and marketing materials, every asset was designed to build trust and drive engagement. The result is a professional, investor-focused presence that elevates the project and positions it with clarity in a competitive EB-5 landscape.

Berkeley logo with modern typography and bold orange color, representing branding and design identity.
Minimalist business card mockup with clean white and red design.
Berkeley logo in white on a bold red background, showcasing modern typography and branding design.
Berkeley Student Housing business cards with modern branding design, featuring contact details for Property Manager Kevin Tsui.