Flour & Love

Some brands start with a product. Flour & Love started with a feeling — the warmth of fresh bread, the joy of a croissant shared, the simple ritual of slowing down over something made by hand. Our goal was to bottle that feeling into a brand that felt timeless and effortless, a mark that belonged on a flour-dusted countertop as much as on a café shelf.

The identity is pared back and elegant: soft typography, a quiet palette, and packaging that doesn’t shout but invites. Every choice was made to let the product be the hero — crisp, golden, irresistible. We designed a system that’s sophisticated yet approachable, a modern nod to old-world bakeries. The result is a brand that feels crafted with love, just like what’s inside.