Windward
Windward brings adult and pediatric occupational therapy and coaching into one healthcare experience. We built its identity and website around folded paper: a simple material that becomes something new, one step at a time. From a paper boat’s journey to clear paths through services and locations, the experience gives Windward a recognisable voice and helps people find their next step.
Windward needed more than a familiar healthcare aesthetic. We built a complete identity around folded paper, combining 3D scenes, custom motion, multilingual content, service discovery, and secure resources. The result is a distinctive public experience supported by practical tools for the teams managing care, content, and access.
We treated origami as a complete system, not a decorative motif. Every fold, shadow, movement, and interaction had to belong to the same idea.
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