Why Top Brands Trust Figma for App Prototyping (And How We Use It)

Written byYekta
Jul 22, 2025

Ever wondered what separates a good app from a great one? Or why some products feel effortless to use while others leave users confused? The secret often lies in the prototyping process—how well a team can bring ideas to life, test functionality, and refine user experience before even development begins.

That’s where Figma comes in.

Among a host of feature-rich UX design tools —Sketch, Adobe XD, Framer, InVision, and Axure RP—why is everyone suddenly turning to Figma? What has earned it the reputation among UX designers, product teams, and developers as the gold standard for app prototyping?

This article explores how Figma is transforming prototyping with speed, real-time collaboration, and AI-powered design—shaping the future of design itself.

Want to turn your designs from flat screens into full experiences? Let’s dive into why Figma is the go-to tool.

What is Really Figma Prototyping?

App prototyping is a crucial step in the app design process. It morphs your "what if?" thoughts into clickable, interactive magic that give designers, developers, and stakeholders a real feel for how the app will work. Even without functional code, a prototype showcases the app’s layout, features, and user journey visually. This allows for testing and feedback before diving into full development. Prototypes come in all forms, from basic sketches to advanced, interactive versions, allowing teams to optimize design and features while cutting down on future costs. An app design tool can make this process more efficient, providing the necessary resources to create and refine prototypes effectively.

Figma vs. Competitors: Why We Choose It for Your Projects

When it comes to selecting the best prototyping software, If this competition had a theme song, it’d be "Eye of the Tiger" on repeat. Among the most popular UX design tools, Figma stands out for its unique combination of accessibility, flexibility, and real-time collaboration. Even though Sketch holds its ground, its macOS exclusivity can limit collaboration for cross-platform teams. Adobe XD checks many of the same boxes as Figma, but the seamless web experience just isn’t one of them. Axure RP and InVision are great for complex prototyping, though they tend to have a higher learning barrier. Figma delivers both muscle and simplicity—strong prototyping features with a sleek interface that works for every team, no matter their device. Figma brings it all together—easy teamwork, smooth cross-platform design, and powerful integrations. Here's why it's the one to beat.

Figma: The App That Makes Designers Hug It Out!

Figma prototyping isn’t just about creating beautiful designs; it’s about fostering seamless collaboration between teams. With real-time editing, designers can work together simultaneously, seeing each other’s changes as they happen. Live collaboration lets you skip the back-and-forth torture, making design choices a breeze. The ability to leave contextual comments, tag teammates, and resolve feedback in one place streamlines communication, reducing misunderstandings. From the early stages of brainstorming to final prototype adjustments, Figma ensures cohesive collaboration, making the design process more efficient and stress-free for designers.

Figma AI is Mind-blowing

Designing used to mean late nights, messy files, and layer names like “Group 72 copy 4.” Not anymore. Figma AI is flipping the whole process on its head—and honestly, it's kind of wild.

Instead of starting from a blank page, now you can just type a prompt like “mobile checkout screen with a card input and CTA,” and poof—a clean design shows up, ready to go. Figma’s AI helps with wireframes, layouts, text, even background removal. It’s like having a design assistant that doesn’t ask for PTO.

With Figma's AI capabilities, the design flow feels smoother than ever. You can rewrite copy in one click, rename messy layers instantly, or let AI suggest an auto layout for your components. It’s all about getting to a polished prototype faster—with way less drag.

The pros? Huge time savings. Better file hygiene. Less back-and-forth with content. You can ideate faster, test ideas more easily, and skip repetitive tasks that used to take hours. It’s also a useful tool for teams: feedback summaries, visual search, and smart prototyping help everyone stay aligned.

But hey, it’s not perfect. Some generated content still feels a bit... robotic. You’ll still need to tweak layouts or rewrite those AI-generated headlines so they don’t sound like a toaster wrote them.

And speaking of writing... as a copywriter, let me just say—AI is cute, but it’s not stealing my job. (; Because when a human talks to a human, emotions show up. And that’s kinda the whole point, right? At Hooman Studio, that emotional spark is our superpower. So yeah, nice try robots—but we’re still the heart behind the headline.

Still, the gains are real. AI won’t replace your design instincts (or your copywriter), but it will give you a serious head start. Faster, cleaner, smarter design? That’s the dream. And with Figma AI, it’s suddenly a lot closer to reality.

Design Fast, Work Smarter, Not Harder!

Figma isn’t just a design tool; it’s a productivity powerhouse for designers everywhere. By organizing layers, leveraging Auto Layout, and perfecting components, Figma accelerates workflows like no other tool. The brilliance of Figma is that it makes even the most complex designs simpler and quicker to execute. Whether you’re a solo designer or part of a large team, Figma’s real-time collaboration tools bring everyone together to create, edit, and iterate effortlessly. It’s widely regarded as the best prototyping software, letting you go from wireframes to interactive prototypes like it's a walk in the park. Figma’s tools like plugins and shortcuts automate the small stuff, so you can focus on crafting beautiful, user-centered designs that really make an impact.

Figma Slides: A Beautiful Work-in-Progress

Figma Slides is a brilliant idea—designing, prototyping, and presenting all in one place? Yes, please. No more exporting to Keynote or Google Slides. Auto Layout, interactive embeds, and polls make slide creation feel fast and flexible. It’s a dream for creatives who already live inside Figma. The ability to reuse components and preview prototypes live in a deck is a massive win.

But... it’s not quite conference-ready yet. Offline presenting is shaky at best, and the lack of proper presenter tools or reliable animation sequencing can leave you sweating on stage. Things like double-clicking to advance slides or mysterious animation glitches show that it still needs polish.

Yet, it’s exciting. Figma is evolving from a design tool into a creative platform. If you’re presenting to teammates or clients who won’t judge a stray cursor or rogue animation—go for it. Just maybe keep Keynote as a backup.

Keep Calm and Track Your Design History

Figma’s version control system is a game-changer for app prototyping. Since your design is saved on Figma’s cloud, the website automatically saves your work, so you never have to worry about losing progress. You can quickly see what’s changed, go back to previous versions, or test out new ideas. This makes Figma prototyping even more powerful, as it allows you to manage multiple design iterations like a piece of cake. Whether you’re on your own or collaborating with other designers, you can restore previous versions, make design duplicates, and add comprehensive notes. So, with Figma’s version history, your prototypes are always safe there, organized, and ready for quick iteration!

Figma Dev Mode: A Love Letter (With a Few Petty Complaints)

Figma’s Dev Mode is like that coworker who actually gets you. It cuts the fluff and gives developers what they need they are efficient developer handoffs: clean specs, inspectable components, version history, and even code snippets that play nicely with frameworks like React and Tailwind. You get “ready for dev” tags, code-connected components, and fewer “hey, is this final?” Slack messages.

But it’s not all confetti and rainbows. It’s still finding its feet — some workflows feel rough, backend integration is nonexistent, and let’s be real: if your designer’s file is a mess, Dev Mode can’t save you. Sometimes it’s just chaos, but with better icons.

As one of our dev’s said” Dev Mode saves time. It respects my brain space. I open Figma, and I don’t want to cry. That’s a win.".

Actually, Dev Mode won’t replace a developer. But it might just make the team a little less grumpy on handoff day.

Figma: Web, Mobile, and Everything In Between

Figma is like that one friend who’s good at everything. Whether you're sketching out a slick mobile app or building a full-featured web platform, Figma has your back. You can start with simple wireframes and end up with polished, interactive prototypes—without ever leaving your browser.

The real magic? It handles both web and mobile projects effortlessly. Designers can build responsive layouts that flex and adapt like yoga pros. Need to collaborate in real time? Figma’s multiplayer mode makes it feel like a team jam session.

Out of all the UX design tools out there, Figma just hits different. Its smart components, reusable styles, and prototyping powers make it a no-brainer.

Design once, tweak for any screen, and keep the creativity flowing.

What a tool!!

In the world of app prototyping, Figma can be a superhero. Its AI features, seamless collaboration experience, intuitive design tools, and lightning-fast workflows make it the best prototyping software for you, your friend and even your grandmother. Whether you're working on a mobile app or a web platform, Figma’s flexibility allows you to design, test, and iterate in the easiest way possible. It’s more than just an app design tool—it’s a productivity powerhouse that brings designers, developers, and stakeholders together. And with features like real-time collaboration and version history, the stress of back-and-forth emails and lost progress is a thing for old days. Figma has set a new standard for prototyping, making it the best go-to choice for teams that want to work smarter, not harder. So, if you're looking for the magic to turn your ideas into polished prototypes, Figma’s got your back. It's the future of design—accessible,

efficient, and, yes, even a little fun.

Ready to transform ideas into a market-ready prototype? Discuss your project